It’s not uncommon for the neophyte to look at the mass of choices and just shut down (autocorrect thought “mass” should be “mess”. It feels the same way.) A few thoughts to take the edge off.
First, you don’t want to be everywhere. Start with a manageable piece and grow.
Also, there is no reason this should take hours…until you have a large audience. Even then, most engagement can take just a few minutes at a time. Utilize your DMV wait to reply to Tweets, check in with LinkedIn contacts or Facebook chums. Combined with a mobile device/smartphone, you can fill in those old “boredom productivity gaps”.
See, social media really isn’t as horrible a time-suck as rumored.
Ok, I’m starting to become one of those people who thinks Google+ might displace Facebook. It sounds insane, especially to me. Facebook is entrenched, and holding the definer’s perch. They are the dominant player, and have really set the stage in this arena. Others react to them. Until now.
Google is much more intuitive. Much slicker interface. Not so cluttered. These may or may not unseat Facebook, but they’re innovating and Facebook is in the position of reacting.
Now, I don’t expect a sudden exodus. First, many hardcore Facebook types spend hours with their Farmville, gang war, etc games. Until the the equivalents arise on Google+, all bets are off. But, even now, Google has established a place. Perhaps not as great as it could be. But still with a large affect. And who knows? They may just birth a whole new genre. Who knows…
The social media game is shifting under our feet. That’s what it does. Might even say that’s what it IS. It will be fun seeing how this flows from here.
Just read & posted on Chris Brogan’s latest piece (sorry about the full link, the iPhone Blogger inability to insert links is a bit of an issue for me):
He talks about authenticity in the blogosphere, as it’s bandied around quite a bit. His key point is that it IS NOT simply unfiltered honesty. That authenticity still works within social norms. Good points. However, it doesn’t go over what authenticity IS.
I’ve long viewed it as anti-BS. The blogosphere is exceptional at BS detection. PR spin is flammable. In the Internet age, you can’t control the message. You must not twist verbiage in an attempt to mislead or bury an issue.
Anyway, that’s my basic notion. What about you?
Perhaps you’ve missed out. You may lack in geek cred, or awareness in all things cool…at least in a Disney/Cartoon sort of way. Yes, my friends, I’ve been introduced into the grandiose world of Phineas and Ferb. It’s weak to call it “the most un-annoying thing on Disney XD. At the risk of sounding like the arrogant adult that I am, most of their programming is annoying (at best). Yet, blessed “yet”, P&F are an actual delight. Well, in a geeky sort-of-way. Their joyous exploits and wondrous oblivion to their sister’s continuous plotting; they embrace the naive geek world-view exceptionally.
Come, scroll down and partake!