New Blog

Hey everyone,

Point your browser over to my new site: www.NotJustSeattle.com. I’m exploring life in the region, but trying to expand past all the Seattle-centric messaging.

Let me know what you think.

What if money was no object?

Answering this question seems easy, however it’s proven a deep challenge for me. Too much of my life has been paralyzed by the “need” to earn money. The roots of this, I’m certain, is fear. My challenge, and perhaps yours, too, is to defeat that fear. Only then are we truly alive.

Thanks to Successify for helping me find this.

Thought of the day

Often, we get so absorbed in things we can’t affect that we neglect those areas we can.

Marketing

Just my random thought of the day.  There are ways to build demand without creating suckers. Only focusing on maximizing profits from your customers can’t be sustained. Once a critical mass has been reached, you will have a growth rate the approaches zero rapidly

Go forth and do great things.

LinkedIn

I assume all of you readers are using LinkedIn. Do you have any strategy? At this point, my main focus has simply been to connect to >1 person / week, which I’ve had no problem accomplishing. However, I’m confident that there’s much more I could be doing. I’d love to hear what success you have, ideas, etc.

More Ballen Seminar Thoughts

Just over a week a ago, I attended at social media workshop hosted by Lori Ballen. Covered a great deal of content that I deeply care about, thus there’s tons to write about. There’s one piece that really struck me, though. Her ability to connect.

One thing that happens regularly for her: people who she’s never met treating her like she’s their best friend. These are people who have only connected with her via social media. For all the criticism about social media destroying society, clearly these tools still enables us to bond.

Utilized well, people can connect solidly to brands, ideas, individuals. This gives communicators powerful ways to affect our audience. And elicit cynicism. If we’re not careful, these tools will end up viewed simply as deceptive marketing tools, building a false sense of connection and, thus, exploitive.

We need to be vigilant, ensuring we strive for genuine connection. Respectful, solution driven, thoughtful, and focused on our customer more than on driving cash-flow. Once your audience becomes jaded, rebuilding that trust is painfully slow and, perhaps, impossible.

Organizing

One thing that often happens with me: odd hour wakefulness focused on organizing. Not out of any sense of anxiety, mind you. Rather, my brain comes alive with ideas. I find it amusing.

My current focus when it comes to personal organizing: realistic daily loads. I’ve been using what I’ll call a “day dump”. I throw most of my outstanding workload into “today”, then shift the un-done into tomorrow. That’s quite frustrating. It makes it look like little gets done. And organizing starts to take much longer, especially as time oases. Plus, when you scroll thru a huge task list, it’s easy to get overwhelmed.

I’m trying my best to build my task list into something that has a real chance of getting accomplished. Helps keep my main foci on page one, and not scroll around looking for sheet I should do next.