Apple Waves Its Wand at the Phone – New York Times

Apple Waves Its Wand at the Phone – New York Times

Apple Waves Its Wand at the Phone – New York Times

One of a zillion articles on the debut of the iPhone. Dave Pogue has one key piece missing from most others: he’s actually handled one (albiet for around an hour). I really appreciate Pogue’s review, especially in lieu of the aforementioned point. If you’re excited by the thing, this a great piece to give you some insight about how the thing actually works. With that in mind, another good piece on all of this is over at Treonauts. They’ve done a great job comparing the Treo 680 and the iPhone.

Another good piece to read is this one at the NY Times. It gives a good explanation about Cingular’s motivations in all this. In here, I have one point to argue with Roger Entner an analyst with Ovum Research (Ovum? Anyway…). He’s arguing that the price point ($499) will limit its appeal. He needs to look at the iPod, and how it was introduced. I would gamble that Apple has several lower cost options in the works (the iPhone Mini and Nano?), which it will release after it has solidly grabbed the “cool” market. The iPod was quite expensive to start, which ensured it was the domain of the chic. Notice, too, that Apple always has something in the spendy category, keeping the elite fueled with ego stoking while expanding the product’s reach.

It looks to me that the keyboard will be the key marketing grounds for these devices (remember, the iPhone has the virtual one). Though I’m filled with gadget lust for one of these, it’s hard for me to ignore price (I can get an unlocked 680 for the low end price for an iPhone. It is my deepest hope that the iPhone will kick start Palm, Motorola, RIM and the rest to redouble their efforts. It’s very clear that Apple’s here for the long-haul and will innovate the pants off of anyone slacking. To my chums at Palm, look closely (and quickly) at the iPhone, then get to WORK. You have the best chance to really compete.

Carl Setzer

I'm a poet and blogger from Seattle, working to build a more just, compassionate and connected community. Seeking to magnify the good, the positive as a counterpoint to all the negative the world dishes out now.

%d bloggers like this: