Marketing and Business Expertise

Marketing and Business Expertise

Saw a flyer earlier today for a Business Planning Clinic which amused me. I support thoughtful business planning, however, this flyer failed to impress me. First, it presented me with a whole page of information, including such things as the presenter’s marital status, but didn’t have date, location or price. In other words, a marketing “fail”. Really, none of the key “Ws” were communicated besides “who”.

So, would I take business planning advice from someone who fails a basic flyer, their critical chance to get me engaged? Perhaps a rhetorical question, but I’ll leave that analysis up to you.

Carl Setzer

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